So much emphasis is placed on our Facebook public pages that we neglect our personal pro les. But our personal pro les can play
an important and vital role to our business. Anytime you leave a comment in a Facebook group, use your pro le to interact with potential clients (either through Messenger or using a Facebook- connected app, you usually use your personal page. When potential clients click on your pro le, you want them to see that it’s just as professional and clean as your main page.
In this Episode
1 PROFESSIONAL AVATAR
Avoid using a picture of your dog or family as your avatar. I know, it’s tempting. But as a business owner, you want to show yourself in the best light possible. Your picture will show up whenever you interact on Facebook so make sure it’s a good one.
2 WORKPLACE AND OCCUPATION
Use the Workplace feature to add your “current employment”, which is your business. Type your name in the eld. When your business names pops up, click on it. at way your Facebook page is linked to your personal profile.
3 COVER PHOTO
e cover photo is a great place to redirect visitors to your Facebook page or website. Use a cover photo that represents your business. In the description, link to your website or to your Facebook page.
4 RELEVANT CONTENT ON PUBLIC FEED
People will check to see what kind of content you’re posting. If you’re posting lots of negative things, people may not want to follow you. Conversely, if there’s virtually nothing on your public page, then people may wonder if you’re a “real” person.
5 REMINDER: YOUR PERSONAL PAGE IS NOT FOR SALES PROMOTIONS
Facebook has strict rules against posting promotions on your personal page. While technically you can share out posts from your business page, avoid posting blatant “buy now” post and images.